But, a Countdown to What?!

So, the official Japanese Ao no/Blue Exorcist website is apparently counting down to something. Per the ANN article, a new stage play has already been announced for August, so it's not likely to be a play. And, I don't think they've done countdowns for things like the card game or manga volume releases.

...So, naturally, I'm hoping for more anime ;) A movie would be good. Another TV series - maybe covering the Kyoto Arc? because I can dream, can't I? - would be great!